Olivia MENAGUALE is an art historian and virtual archaeologist, whose lifelong passion in her studies and career, over the last 30 years, has been to improve the communications and access to Cultural Heritage and Tourism in Europe and the US, working alongside experts in technology from digital photo-archives to the financial art world, from audio-video guides to 3D reconstructions. She has worked alongside national and local governments, superintendencies, art experts, archaeologists, collectors and auction houses, and in projects for museums to historical and archaeological sites, from theme parks to government committees, from art exhibitions to world expos. As Chair of IEEE IoT for Tourism and Cultural Heritage, she is pioneering a multidisciplinary approach creating innovative synergies between technology, tourism and cultural heritage in order to create and promote a new global standard and business and economic growth.
https://wfiot2021.iot.ieee.org/tourism-and-cultural-heritage/https://www.itu.int/en/ITU-T/academia/kaleidoscope/2021/Pages/special-session-1.aspx
Olivia Menaguale received a Doctorate in Modern Literature, with a specialisation in Art History at the Università Cattolica del Sacro Cuore in Milan (Italy), with 1st class honours 110/110 Cum Laude.
Merging her knowledge and skills in art history and archaeology with technology, she has developed projects to research and provide access to art, both onsite and virtually offsite. She started in the early 1990s, with the development and management of a financial photographic database on works of art that pass at auction called “I-on-Art”. It was commercialised and used by art collectors, auction houses and museums, internationally. This led to two pioneering digitisation projects, in London and New York, for the world’s two largest art history photo-archives of a total of more than 3.5 million annotated photos held at the Witt Library at the Courtauld Institute (London, UK) and the at Frick Museum & Art Reference Library (New York, NY, USA).
Since then, Olivia Menaguale has led and been involved in other digital projects, including the 3D reconstruction of ancient Rome – in collaboration with the University of Virginia (Charlottesville, VA, USA), UCLA (Los Angeles, CA, USA), and the Italian Ministry of Culture. This remains the largest 3D model of any historical site. In 2008, Google Inc. (Mountainview, CA, USA) partnered the project, and together launched the first historical city, “Ancient Rome” on Google Earth which could be flown over in 24 languages and was explored by 78 million people worldwide in the first week of going public.
Some other projects she has led, include the creation of a mini theme park on the Colosseum called “Rewind Rome” for tourists visiting the City of Rome; and a 3D CAVE inside the historical site of Pompeii offering the 2.5 visiting visitors with a 360° fully immersive reconstruction of a bustling street in 64 A.D. before the eruption.
Olivia also led the team to create and manage the world’s first audio-video guide for a historical site, at the Colosseum in 2006. This service, providing over 100 minutes of videos, photographic explanatory materials and narration, is still offered to the 4 million visitors to the site today, available in 9 languages.
Due to her unique knowledge and experience in bringing together the very differing worlds of technology with art history and archaeology, she has represented her home country Italy, in state missions, such as to the Middle East with the former Italian President, On. Napolitano, and in curating an Old Master Exhibition on Italian Art at the 2015 World Expo in Milan (Italy). She has also taught a series of lectures on art and technology at the Università di Roma La Sapienza in Rome (Italy), called “I mestieri dell’arte” (“The jobs of the art world” which was then published under Electa (Mondadori).
Role: General Chair |